The Flocking News
Updates, stories, and behind-the-scenes bits.
The Rebellious Reason We Chose a Flamingo
Most sensory brands choose a calm, cuddly teddy bear. We chose a flamingo that screams in pink. Here is the rebelliou...
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Why We’re Selling Adult Tees
Some kids cannot get dressed because their clothes hurt. That is why we started aszo. Buy a tee, help fund sensory-fr...
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Why We Flew to Sydney to Find "The One"
We didn't just pick a fabric from a catalogue. We flew to Sydney, walked 25,000 steps, and touched thousands of swatc...
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How Real Sensory Kids "Stress Tested" Our Clothes
We sent prototypes to the harshest critics in NZ: kids who feel everything. The result? Honest feedback, softer fabri...
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The Science of Sensory Overload
"I hate you, Mum." It wasn't about chores. It was about a scratchy dress. Read why clothing battles are often a biolo...
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