Our Story
Built from real kids with real feelings
aszo started in the middle of tired mornings, big emotions and the small but huge battles that come with kids who feel everything.
We are two mums raising neurodivergent kids and we knew there had to be a better way to get dressed without the tears, the tags and the overwhelm.
We are not designers from fashion school. We are parents from the real world. So we decided to flip the script and build the clothes our kids actually need.
Meet the team
Between us, we've got big ideas and bolder attitudes.
Amanda
co-founder
Zoë
'zo' in aszo
Jade
co-founder
Ashton
'as' in aszo
Kids who feel it all need clothes that feel good
Some kids don't notice seams. Some kids don't care about fabric. And then there are the kids who feel every thread and twist.
Those are our kids. Those are the kids we design for.
We are creating sensory friendly streetwear that feels good, looks good and helps kids get on with their day. Less battles. More mornings that start smooth.