Why We’re Flipping the Bird to "Normal" Clothing (Meet Flip)

Most children's clothing brands choose a mascot that is cute, cuddly, and quiet. Maybe a bear. Maybe a bunny.

We chose a flamingo who flips their feathers, screams in pink, and refuses to apologise for it. 🦩

Why? Because at aszo, we aren't just making t-shirts. We are flipping the script on an industry that expects sensory kids to "just fit in."

It Started With a Cocktail (And a Little Rebellion)

Let’s be honest: The best ideas rarely happen in a boardroom. They happen in the chaos of real life.

Flip started as an inside joke about literally "flipping the bird" to the stress of morning meltdowns. We wanted an icon that stood for the kids who feel everything—the loud, the bright, and the overwhelmed.

Somewhere between the chaos (and yes, a few cocktails), the line dropped:

“What if the bird we're flipping is actually a bird pulling the bird?”

Cue the laughter. Cue the lightbulb moment. 💡

Then Jade dropped the line her friend always uses: “What the pink flamingo!”—the family-friendly version of the phrase we’ve all screamed internally at 7am on a Tuesday.

With the design genius of Kim from Knucklebones Design, Flip was born.

Why Flip is the Spirit Animal of the Sensory Kid

Flip isn't just a logo to put on a tag. She represents the state of mind we want for every neurospicy child.

Flip is Bright, Bold, and Unbothered

Flip doesn't try to blend into the background. She owns her space. For kids who are often told to "quiet down" or "sit still," Flip is permission to take up space.

Flip is Comfortable in Their Own Feathers

A flamingo looks awkward to some people, but she is perfectly designed for her environment. That’s our philosophy. We aren't trying to "fix" sensory kids; we’re just designing the environment (the clothes) that lets them thrive.

Flip the Script With Us

Flip is our mood, our message, and our reminder that standing out can feel good. But she has a job to do, too.

Our First Flight Collection is where this revolution begins.

Every adult tee sold helps fund the production of our first sensory-friendly streetwear kids' range. That means every time you wear Flip, you are directly helping us fund the research, the fabric testing, and the "ick-removal" engineering required to help kids feel safe in their clothes.

Ready to join the flock?

Wear the bird. Share the story. Flip the script on itchy tags and stressful mornings.

Shop the First Flight Collection