Smooth Seams

Built for comfort

Tagless Designs

No scissors needed

Soft Fabrics

Feels like nothing

What Sensory-Friendly Really Means

It means clothes that help your child feel safe in their skin.

Clothes that support comfort instead of fighting it.

Clothes that make getting dressed feel simple instead of stressful.

For us that looks like:

  • soft fabrics
  • stretchy movement
  • no scratchy tags
  • fewer seams
  • gentle edges
  • no twisty, tight, or rubby bits

Simple changes that make a big difference for kids who feel everything.

Child  wearing aszo apparel, sensory-friendly top and pants,  in pink outfit riding a horse on a clear day. clothing aszo.

Sensory-Friendly Streetwear

What is Sensory Processing?

Our sensory systems gather information through touch, taste, hearing, sight, and smell.

For most people, this happens quietly in the background. But for more sensitive systems, it can feel like the volume’s been turned way up, making everyday sensations too intense.

What is Sensory-Friendly Streetwear?

Clothes that look cool and feel calm.

aszo’s sensory-friendly streetwear blends everyday comfort with street-inspired style, made for kids who feel it all.

Soft where it counts, smooth where it matters, and strong enough for real life.

No tags. No scratchy seams. No distractions.

Just the freedom to move, play, and belong, without having to choose between comfort and style.

Why Sensory-Friendly Clothing Matters

Some mornings, it’s not the shoes or lunchboxes causing stress; it’s the clothes.

For some kids, everyday things like tags, seams, or certain fabrics can feel unbearable.

It’s not fussiness or defiance. It’s their nervous system saying, "This doesn’t feel right."

When that happens, getting dressed can turn into tears for the whole family.

Sensory-friendly clothing helps by removing the discomfort. When clothes feel good, kids feel calm, and mornings start better for everyone.

Designing Sensory-Friendly Clothing for Real Kids

Every aszo piece is co-designed with real families and tested through real life… meltdowns, playground runs, after-school hangs.

It’s not just about removing tags; it’s about creating clothes that work for kids who feel it all.

We collaborate with a talented local pattern-making team who understand sensory sensitivities. From the way fabric stretches to how a seam sits against the skin.

Once each design passes the comfort test, our makers bring it to life with precision and care.

Because when it comes to comfort, “close enough” isn’t good enough.

Questions You Might Have

What makes aszo clothes different?

We design streetwear where every seam, stitch, and fabric feels soft. Everything’s tested on real kids (ours included).

Do these clothes work for kids without sensory needs?

Absolutely. When you design for the most sensitive kids, everyone benefits.

Where do you ship?

We’re based in New Zealand and ship across NZ and Australia, with more regions coming as our flamboyance grows.

Resources

Here are some places we love, practical, positive, and written by people who get it.

Acorn Neurodiversity → Real, relatable advice for raising sensory and neurodivergent kids.

ADHD NZ → Support, strategies, and community for ADHD across all ages.

Altogether Autism → Trusted NZ-based information and guidance for families and professionals.

Child Mind Institute - Sensory Processing → Research-based resources for kids’ mental health and development.

Education Hub - Support Children with Sensory Processing → Quick, evidence-based strategies to support kids’ sensory needs at school and home.

Health Info NZ - Sensory Processing → NZ, plain-language information on sensory processing challenges.

The Kids Place → Occupational therapy and sensory support for children and families.

Understood → Everyday advice for parents of neurodivergent kids.

And when you’re ready to laugh or vent, come hang out in The Flocking News, where we talk, cry, and celebrate the wild world of sensory kids (and their parents).

What parents are saying

Real kids. Real clothes. Real relief.

Couldn’t get the zebra outfit off my 4 year old.

Clair

Mum of girls

Soft, smooth and no itch. Even survived the washer and dryer.

Renee

Mum of boys

He says it’s perfect. Comfortable with no lines.

Debbie

Max’s mum

The kids range is coming

Our aszo kids tee brings a relaxed fit, drop sleeve, and all-day comfort, because feeling good never goes out of style.

Want first dibs?

Follow us @aszoapparel