Made for real kids with real feelings
Sensory
Soft fabrics. Gentle seams. No scratchy bits. Clothes that feel calm from the minute they go on.
Friendly
Designed with real kids who feel it all. Kind on skin. Kind on feelings. Kind on mornings.
Streetwear
Everyday pieces that look cool, move with them and stand up to real life. Comfort and style together.
Why parents are backing this
We’re two mums raising kids who feel everything.
So we made clothes that make mornings easier and days better.
aszo is sensory-friendly streetwear built from lived experience, not guesswork.
Meet Flip
The aszo flamingo. Champion of comfy clothes and calm mornings. Leader of flipping the bird.